Strength training from 50 up

Fit,
get fit.

Move every day, build strength a few days a week, and plan the pastry with four Fblank it cards a month.

Coming to iPhone first. No calorie counting, ever.

How it works

Strong enough for the life you've got.

Built for bodies that have done a few laps already. Weights go up only after two easy sessions in a row, and every fourth week is lighter on purpose.

30 of 30 minutes

Move every day

30 minutes, any way you like. The walk to the bakery counts. So does an hour in the garden.

Build your week

Choose 2 to 5 strength days, then fill the rest with what you love. Each strength day comes with its moves, picked for the kit you've got. Busy Thursday? Move it.

4 cards

Plan the pastry

Four Fblank it cards a month. The croissant goes on the calendar, so eating it is following the plan.

Plan the pastry, enjoy the pastry, and train on Tuesday.

The decks

Four decks. One of them plays you.

Your permission, your people, the days life gets in the way, and a morning card that calls bullshit on gym-wall wisdom.

Fblank it

The pastry

Warm, flaky and worth every crumb. Eat it slowly.

Good Company

The long lunch

Three courses, no tracking, one more coffee.

Plot Twist

Grumpy knee

Today becomes the pool or the bike. Same effort, kinder angle.

Call Bullshit

No pain, no gain

Pain means stop. Gain comes from turning up on Tuesday.

The daily flip

Every morning, one cliché gets called out.

A new card flips at the top of the app each day. The front is the line you've heard on a thousand gym walls. The back is the one that's actually useful.

Card 1 of 12

Unlock the

Clear the path to the pastry.

Playing a card in the app opens a 20-second game. Tap everything that marches between you and the croissant. Every third hit drops a letter. Fill in all three blanks and see what the asterisk has been hiding.

F it

Ready?

The alarm clock, the inbox, the bathroom scales and a cloud labelled "should" are all coming for your croissant.

Pick your coach

A little asterisk in your corner.

Your coach nods, nudges and cheers, and remembers the knee, the Tuesday tennis and the trip in March. Pick a look and a name. Or bring your own.

Fitz: Knee's grumbling, so I've swapped the lunges for the bike.

Better with company

Bring a friend. You both get rewarded.

Crews of 2 to 8, invite-only. Anything you do together earns one and a half times the points.

1Your friend joins F*it+200 XP each
2They finish their first week+300 XP to you
3Three friends have joinedA gold card
4They join PlusA free month each

Your why is four, lives across town, and wants a piggyback.

From the Call Bullshit deck: "Find your why."

The pilot

Six weeks.
30 people.
Plenty of pastry.

F*it starts with a six-week pilot for people from their 50s up: four sessions a week, the printed cards, and a monthly check of the numbers that keep you independent, like standing up from a chair 14 times in 30 seconds.

Play the game while you wait